Lego builds an experience for children with Alexa

Dan Safkow

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LEGO is leveraging the power of voice to drive product engagement and sales with an Alexa skill that delivers an engaging experience that kids will love and parents will support.

The GeoMarketing article says ..

“Audio is one of those other senses that can be activated when parents and their children build things with a Lego set, and it’s completely uninterrupted and complementary to the building experience,” said LEGO’s James Poulter at the Voice Summit.

As one of the first Alexa skills to combine physical play with Amazon Echo’s Alexa voice activated assistant, the Duplo skill serves as an interactive storytelling experience “to ignite fun explorative play for the youngest children,” aged 2–5, and their parents, LEGO says.

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